Green Nudge
is a green business that started in late 2017 which aims to raise awareness of environmental issues, encourage sustainable behaviour and drive collaboration among stakeholders. Green Nudge is mainly focused on providing services to companies to help facilitate sustainability in waste management generated by corporate events or within offices.
Problem Statement:
To help Green Nudge reach out to more users in their social media platforms, we seek to analyse and research on the following:
How GN’s network is structured, and whether information is reaching to new followers or if an echo chamber is present.
How GN can increase engagement on their social media sites
Conclusion:
We managed to identify:
Optimal number of hastags and the types of hashtags to use for maximal engagement
Various topics and content that competitors have used as well as topics on reddit and twitter that will be useful for Green Nudge's content generation.
The demographics of Green Nudge's community on Instagram as well as determining that there is no echo chamber present.